Pop Tarts / Find

Find was the second phase of the Pop-Tarts promotion campaign, following "Machine." If you want to get kids excited about eating something, hide a couple grand in the box and they'll want it everyday. "Find" was just that, find and you shall receive. Without coming across too obvious or cheap, the concept was to build a fun factory with cool robots placing bright gift certificates into pop tart boxes. Trucks would drop the boxes off at the airport where they would parachute them down to all the stores across the nation.