POPTARTS MACHINE

The "Machine" spot was the first phase of the Pop-Tarts promotion campaign. The premise was to create an animated world in which a machine existed in a Willy Wonka type factory. And for the first time ever, kids were allowed to enter the secret Pop-Tarts factory and make their very own custom Pop-Tarts on this special machine. In actuality Kellog's was inviting kids to visit poptartsmachine.com where they would be able to design their own Pop-Tarts. In the spot, a young kid demonstrates how he would make his own Pop-Tarts using the various machines throughout the factory. Online kIds would have a similar process in that they would be able to choose what kind of crust, filling, and frosting they wanted. And if you had an interesting enough creation, Pop-Tarts would actually make one and send it out in a special box. "Find" was the second phase of the promotion. Check it out